Psychological scientist and author Dr. Alice Pailhès has pioneered the scientific research on magicians’ mind control tricks, called forcing techniques.

But these mind control tricks don’t just exist in the world of magic – they’re part of your everyday decision-making process.

In this webinar you will learn: (Learning Objectives)

  • How forcing techniques work.
  • How to identify blindspots.
  • Invisible forces that shape our decision making.

This is guaranteed to be a fun and enlightening session that will take your thinking and decision making to a new level!

About the Speaker: Dr. Alice Pailhès

Dr Pailhès has pioneered the scientific research on magicians’ mind control tricks, called forcing techniques. Her studies focus on investigating magic tricks to study psychological principles such as illusory sense of agency and freedom over choice, decision-making processes, memory malleability, or placebo effects.

Her research has been published in high-impact journals (e.g., PNAS, JEP: General or TiCS) and has gained visibility through diverse media and public talks (e.g., TED, The Financial Times, BBC and BBC the One Show, the Wellcome Collection…).

She’s the author of The Psychology of Magic, a co-written with Dr. Gustav Kuhn, gathering scientific insights about magic to make it useful and accessible to the magic community.

She is also a committee member of SoMA – the Science of Magic Association – an interdisciplinary organization that promotes rigorous research directed toward understanding the nature, function and underlying mechanisms of magic.

Dr Pailhès is a regular keynote speaker on the topic of the psychology of magic, decision-making, illusory freedom over choice and the quirks of our mind.