Influence: The Psychology of Achieving Buy-In

If you want to have greater influence and impact in your work, it is important to understand the psychology of why people say yes and make positive changes in their lives.

To have greater impact, we need people to buy-in to our ideas and ultimately put them into action.

In this training you will learn how to ethically apply the six universal principles of influence as defined by the research of Dr. Robert Cialidini:

  • Reciprocation
  • Commitment and consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity

You will also learn how to notice when people are using these strategies against you in a dishonest way.

Finally, you will learn motivational interviewing techniques that can help inspire change in clients or others with whom you work.

Get ready to improve your communication and negotiation and influence skills!